About Us

Established in 1986 by Warren Cay, we have a great team of cycling experts who are passionate about helping people get the most from their cycling experience.

More than 30 years of experience in the bike industry

Being one of Australia’s first Specialized concept shops, we are proud to offer the full range of Specialized products. Whether you’re into road racing, fitness riding, mountain biking, downhill, touring, commuting, cyclocross or just looking to purchase your first bike, our friendly team can help you out. Come in and take one of our bikes for a test ride today. We should also point out that we have a large area of our store dedicated to female riders, with a range of exciting bikes and accessories designed and built specifically for the needs of women riders.

Our staff strive to provide you with the highest levels of customer service, with each staff member having many years experience both riding and in the bike industry. We realise that buying a new bike can seem a little daunting with so many makes and models available, our knowledgable, dedicated and experienced staff will help you cut through the noise and decide on the right bike for your needs. Once you’ve chosen your new bike, we’ll size it for you to make sure you’re new ride fits your body, allowing you to get the most out of it and to enjoy your rides.

Our service department is open 5 days a week to carry out minor and major services on any type or make of bike. Additionally, we provide on-site servicing for your fleet of bikes.

If you’re looking to hire a bike rather than purchase one, we can meet your needs – be that for a road bike, city bike or mountain bike. Hire 1, 2 or 10 bikes for as little as 2 hours or as long as a month.

Along with selling and servicing bikes bikeNOW run mountain bike and road tours for private groups, schools and corporate groups, along with bike education days. Whether you just want to go out riding for a day, or a week, we can cater for all group sizes and durations. We conduct tours throughout many great locations in Victoria, or personalise it and pick your preferred destination. Check out the tours page for more information.

In order to safely move our bikes around on tours we have designed and built our own range of custom bike trailers and we can do the same for you – custom made trailers are our speciality. If you find yourself needing a trailer, but don’t want to have us custom build one for you, you can simply take advantage of our trailer hire system. Our trailers are for hire any day of the year, so contact us if you have a ride, camp or group event coming up.

bikeNOW can also design, build and install bike racks and storage units. From 5 bikes to 100, we can help you maximise space by creating a storage solution to suit your exact needs. We cater for schools, apartment blocks and large office buildings.

As you can see we’re far more than just a bike store! bikeNOW is a total solution for any of your biking requirements. Feel free to browse our site, we’ve some great riding tips, exciting offers and the best range of Specialized bikes anywhere in Australia. Remember to sign up to our newsletter, you’ll periodically receive special offers, notification of event updates.

Meet The Team

Doug - Sales Manager


Sales Manager

Christophe - Body Geometry Bike Fit Specialist


Certified Body Geometry Fit Specialist

Hayden - Mechanical Specialist


Mechanical Specialist

Sascha - Customer Service Manager


Operations Manager

Yvee - Sales Consultant


Sales Consultant

Dean - Tour Leader


Tour Leader

Jason - Workshop Manager


Workshop Manager

Harry - Sales Consultant


Sales Consultant

Warren - Founder and Owner


Founder and Owner

Speak To A Friendly Expert Today

Call us on (03) 9696 8588

Or request a call back via the form below.

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