At bikeNOW, we take pride in offering a comprehensive range of cycling products and services tailored to meet your every need. Whether you're a seasoned road racer, a fitness enthusiast, an avid mountain biker, or simply someone embarking on their first cycling adventure, our dedicated team is here to assist you every step of the way.
With over 35 years of industry expertise, we have established ourselves as Melbourne's premier cycling hub. Our knowledgeable staff members are experienced both on the saddle and within the bike industry, ensuring that you receive top-notch customer service and guidance throughout your journey with us.
Our Story
Our journey started in 1986 when I, Warren Cay, launched bikeNOW, driven by a lifelong passion for cycling. Prior to bikeNOW, my brother and I founded Bicycle Superstore, where we built a community around cyclists and their love for the sport.
bikeNOW was born out of a desire to prioritise the customer experience, offering more than just products but a space for cyclists to connect and grow. Over the years, we’ve expanded beyond retail, organising cycling events and outdoor education programs that have introduced thousands of people to the joys of cycling. Our work with organisations like Cycling Australia, local schools, and Victoria Police cemented our commitment to promoting cycling as a healthy, accessible activity for everyone
Our Showroom
Our Showroom in South Melbourne provides an immersive experience for cycling lovers. A place to touch and experience our large collection of bicycles, apparel and accessories, regularly providing tips and advice from our talented team.
Visit us
240 Kings Way, South Melbourne
Monday - Friday: 9am - 6pm
Saturday: 9am - 5pm
(03) 9696 8588
Our Team
Warren
Founder & Director
Doug
Sales Consultant
Iksun
Workshop Manager
Josh
Workshop Mechanic
Poppy & Oslo
Digital Team
Harrison
Sales Consultant
Hugo
Workshop Mechanic & Outdoor Educator
Campbell
Content Creator & Outdoor Educator
Aydan
Workshop Mechanic
Michael
Sales Consultant
Outdoor Education Programs
Our commitment to cycling excellence doesn't end there. In addition to retailing and servicing bikes, bikeNOW organises exhilarating mountain bike and road tours tailored for private groups, corporates, and schools.
Whether you're seeking a day of adventure or an extended exploration, our customisable tours traverse scenic locales across Victoria, promising unforgettable experiences for riders of all levels.
We facilitate Outdoor Education programs for schools across Melbourne. We are dedicated to helping improve the social, emotional and cognitive health of youth through cycling.
