At bikeNOW, we take pride in offering a comprehensive range of cycling products and services tailored to meet your every need. Whether you're a seasoned road racer, a fitness enthusiast, an avid mountain biker, or simply someone embarking on their first cycling adventure, our dedicated team is here to assist you every step of the way.
With over 35 years of industry expertise, we have established ourselves as Melbourne's premier cycling hub. Our knowledgeable staff members are experienced both on the saddle and within the bike industry, ensuring that you receive top-notch customer service and guidance throughout your journey with us.
Our journey started in 1986 when I, Warren Cay, launched bikeNOW, driven by a lifelong passion for cycling. Prior to bikeNOW, my brother and I founded Bicycle Superstore, where we built a community around cyclists and their love for the sport.
— Warren CayFounder & Director
bikeNOW was born out of a desire to prioritise the customer experience, offering more than just products but a space for cyclists to connect and grow. Over the years, we’ve expanded beyond retail, organising cycling events and outdoor education programs that have introduced thousands of people to the joys of cycling. Our work with organisations like Cycling Australia, local schools, and Victoria Police cemented our commitment to promoting cycling as a healthy, accessible activity for everyone
Our Team
Warren
Founder & Director
Doug
Sales Consultant
Iksun
Workshop Manager
Josh
Workshop Mechanic
Dave
Workshop Mechanic
Frank
Workshop Mechanic
Harrison
Sales Consultant
Poppy & Oslo
Digital Team